My Feminist Letter to Fantasy Football
In Fantasy Football’s latest TV spot (watch it here), they show men and women talking about their teams. But, there’s something… off. Everyone, including the ladies, is dressed in a menswear suit, using deep and monotone voices, and using very masculine mannerisms. Like I said, there are women out there who identify as female yet adopt more manly behaviors. That doesn’t make them any less of a woman. But, when this commercial portrays the “true boss” as an overly masculine person with absolutely no femininity, it makes you wonder: Can feminine women not enjoy sports or sports apps? Can I only enjoy sports if I adopt mannerisms and an image that I’m not completely comfortable with? If I want to wear a dress and do my makeup, am I not allowed to watch the NFL draft?
And this negative portrayal doesn’t just apply to women. There are men who adopt more feminine behaviors and identify as male, while other men really are what people think of as a stereotypical male. And this commercial portrays every single man as the overly “macho” type of guy. Really? Are we still not past the idea that men have to be brute-ish and women have to be damsels? When anyone tries making an advertisement, they need to stand on the outside looking in and then make the final decision to run the ad. Hopefully, they will have taken into consideration the way they’re not only portraying men and women but, how they’re portraying their own company. It might’ve been made as a joke. But, even jokes can be told in ignorance.
Was this commercial meant as an anti-feminism movement? No. Can it come across that way? Totally. Here’s how I would revise it. Use men, use women and let them act, talk and dress how they’re comfortable. The tagline was “Be a Boss”. So, I have a message for Fantasy Football:
Dear Fantasy Football,
Take a look around at the world of 2017. There are start-ups, small businesses, multi-million dollar companies, “mom and pop shops”, and so many more businesses that are run by both men and women who have decided to run things themselves. Do all of these people look the same? Maybe they act the same? But, their dress code is an exact uniform, right? Wrong. Men can be both “manly” or effeminate. Women can be both effeminate or masculine. There is no right or wrong way to identify as any gender. So, when you want people to act like a “boss”, think about who you’re really telling them to act like. Because the real bosses vary in shape, size, color, gender and gender identity.
Not Your Biggest Fan